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How Machines Decide

How Machines Decide

Every issue breaks down a new practice area and metro, to uncover why law firms are getting recommended in AI search, what's driving it, and what you can do about it this week. Whether you run a firm, manage its marketing, or advise on strategy, you'll get original research on what's happening in ChatGPT, Claude, Perplexity and Google's AI for the legal industry.

Featured

The Most Cited Sources were not Law Firms  - Issue 003

Oct 11, 2026

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3 min read

The Most Cited Sources were not Law Firms - Issue 003

When a client needs a lawyer fast, four platforms point in four directions, and your firm needs to act accordingly.

Steven J. Wilson
Steven J. Wilson
When an AI Platform Shows a Firm in the Map, the Shortlist Closes

Oct 10, 2026

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6 min read

When an AI Platform Shows a Firm in the Map, the Shortlist Closes

Steven J. Wilson
Steven J. Wilson
Google's Top Lawyer Didn't Crack ChatGPT's Top Three - Issue 01

Sep 30, 2026

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5 min read

Google's Top Lawyer Didn't Crack ChatGPT's Top Three - Issue 01

The data unpacked on why no firm dominated, with moves your firm can make this week to show up across more platforms.

Steven J. Wilson
Steven J. Wilson

Articles

Where Does an AI Platform Look Before It Recommends Your Firm?

Oct 19, 2026

•

5 min read

Where Does an AI Platform Look Before It Recommends Your Firm?

Steven J. Wilson
Steven J. Wilson
The Most Cited Sources were not Law Firms  - Issue 003

Oct 11, 2026

•

3 min read

The Most Cited Sources were not Law Firms - Issue 003

When a client needs a lawyer fast, four platforms point in four directions, and your firm needs to act accordingly.

Steven J. Wilson
Steven J. Wilson
When an AI Platform Shows a Firm in the Map, the Shortlist Closes

Oct 10, 2026

•

6 min read

When an AI Platform Shows a Firm in the Map, the Shortlist Closes

Steven J. Wilson
Steven J. Wilson
The number every AI platform copied from Google - Issue 002

Oct 7, 2026

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4 min read

The number every AI platform copied from Google - Issue 002

Find out which numbers followed law firms from Google into ChatGPT and Claude, and what your firm can do about yours.

Steven J. Wilson
Steven J. Wilson
Four AI Platforms Recommended Divorce Lawyers. They Agreed on Almost Nothing.

Oct 6, 2026

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7 min read

Four AI Platforms Recommended Divorce Lawyers. They Agreed on Almost Nothing.

Steven J. Wilson
Steven J. Wilson
Google's Top Lawyer Didn't Crack ChatGPT's Top Three - Issue 01

Sep 30, 2026

•

5 min read

Google's Top Lawyer Didn't Crack ChatGPT's Top Three - Issue 01

The data unpacked on why no firm dominated, with moves your firm can make this week to show up across more platforms.

Steven J. Wilson
Steven J. Wilson

How Machines Decide

Every issue breaks down a new practice area and metro, to uncover why law firms are getting recommended in AI search, what's driving it, and what you can do about it this week. Whether you run a firm, manage its marketing, or advise on strategy, you'll get original research on what's happening in ChatGPT, Claude, Perplexity and Google's AI for the legal industry.

© 2026 How Machines Decide.
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